The Entrepreneurs Sales Playbook

Many entrepreneurs believe "if we build it, they will come". The reality is, selling well really matters when it comes to achieving sustainable double-digit revenue growth. If your company's revenue growth is stagnating or you aren't winning enough deals against your competition, this program will give you a whole new way of looking at your approach to B2B sales.

• How successful B2B businesses win more deals simply by selling well.
• How to craft a value proposition that will stand out from the competition.
• Building out a sales presentation and product demo that converts new customers.
• How to identify your ideal customer profile (ICP) to drive more sales & greater profits.
• How to make outbound prospecting more effective (and fun!).
• The proven go-to-market process for growing businesses.

• How to craft a value proposition that will stand out from your competition.
• How to build out a sales presentation and structure a product demo that converts prospects to new customers.
• How to identify your ideal customer profile (ICP) to drive more sales & greater profits.
• How to create demand for your solutions as opposed to passively waiting for opportunities to come to you.

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Dave Hanley is an entrepreneur and seasoned sales practitioner. As a member of three founding teams, Dave has been instrumental in building three bootstrapped technology companies into sustainable, profitable industry leaders. Currently, Dave is Chief Revenue Officer for Libsyn, a podcast hosting and advertising provider. Libsyn acquired AdvertiseCast in 2021 which Dave co-founded in 2017. Prior to this, Dave was co-founder of Risk Control Technologies Inc. and Insurance Systems Inc. where he was responsible for sales and business development. In these roles, Dave drove over $100 million in SaaS and enterprise software revenue.