The Entrepreneurs Sales Playbook

A proven framework and approach for growth-focused businesses

Intermediate
CLASS SUMMARY

Many entrepreneurs believe "if we build it, they will come". The reality is, selling well really matters when it comes to achieving sustainable double-digit revenue growth. If your company's revenue growth is stagnating or you aren't winning enough deals against your competition, this program will give you a whole new way of looking at your approach to B2B sales.

TOPICS TO BE COVERED
  • How successful B2B businesses win more deals simply by selling well.
  • How to craft a value proposition that will stand out from the competition.
  • Building out a sales presentation and product demo that converts new customers.
  • How to identify your ideal customer profile (ICP) to drive more sales & greater profits.
  • How to make outbound prospecting more effective (and fun!).
  • The proven go-to-market process for growing businesses.
WHAT YOU WILL LEARN
  • How to craft a value proposition that will stand out from your competition.
  • How to build out a sales presentation and structure a product demo that converts prospects to new customers.
  • How to identify your ideal customer profile (ICP) to drive more sales & greater profits.
  • How to create demand for your solutions as opposed to passively waiting for opportunities to come to you.
PREREQUISITES

None

DOWNLOAD CLASS PDF
ABOUT THE PRESENTER
Dave Hanley

Dave Hanley is an entrepreneur and seasoned sales practitioner. As a member of three founding teams, Dave has been instrumental in building three bootstrapped technology companies into sustainable, profitable industry leaders. Currently, Dave is Chief Revenue Officer for Libsyn, a podcast hosting and advertising provider. Libsyn acquired AdvertiseCast in 2021 which Dave co-founded in 2017. Prior to this, Dave was co-founder of Risk Control Technologies Inc. and Insurance Systems Inc. where he was responsible for sales and business development. In these roles, Dave drove over $100 million in SaaS and enterprise software revenue.

VITALS

COST

$80 ($60 CDC Members)

DURATION

4 hrs

CLASS SIZE

30 persons

LOCATION

4 Conroy St, Ste A
Charleston, SC 29403

PHONE

(843) 972-7666, ext 2

EMAIL

info@cdclearningcenter.org